50+ YouTube Stats Every Video Marketer Should Know in 2022

YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.

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Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history.

YouTube Stats Every Video Marketer Should Know in 2022

General YouTube Stats

Youtube demographics: 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019.

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  • Over 500 hours of video are uploaded to YouTube every minute. (Statista)
  • Over one billion hours of videos are watched on YouTube every day.
  • Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016.
  • YouTube has more than 2 billion users.
  • Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. (Think with Google)
  • A recent study shows that YouTube advertisers see Awareness formats driving 28% of their conversion assists. (Think with Google)
  • 75% of people surveyed say advertising in YouTube videos makes them more aware of new brands or products,1 while 70% of them say they bought a brand as a result of seeing it on YouTube (Think with Google)
  • A 2021 Google study found that on average, YouTube full-funnel advertisers see their awareness campaigns drive reach that is 75% more incremental than their action campaigns. (Think with Google)
  • 51% of U.S./UK consumers use YouTube to research or find products to buy. (GWI)

YouTube Content Stats

Youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

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  • 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about. (YouTube)
  • There were more than 65 billion views of videos related to ASMR in 2021. (YouTube)
  • 76% of Gen Z agree that YouTube has the most content that lets them deeply explore topics they are interested in. (YouTube)
  • 82% of Gen Z have used YouTube to watch content in order to feel nostalgic. (YouTube)
  • 83% of Gen Z have used YouTube to watch soothing content that helps them relax. (YouTube)
  • 78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them. (YouTube)

ROI and Usage by Marketers

video marketers report that Facebook, YouTube, and Twitter have the highest engagement levels

YouTube Mobile Stats

YouTube Demographics Stats

Youtube demographics: Millennials trust YouTube more than any other generation

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YouTube Subscriber Growth Stats

YouTube Usage Stats

YouTube History Stats

Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.

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Originally published Aug 8, 2022 7:00:00 AM, updated August 08 2022


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