Top 11 Best Online Reputation Management Companies – 2022 Review
Want to jump straight to the answer? The best online reputation management company for most people is WebiMax or NetReputation.
Online reputation management services can help you build a positive brand image or repair a damaged one. This isn’t something you want to try to accomplish on your own for the first time, unless you really know what you are doing.
Booking a call with one of the best online reputation management companies will save you time, money, and set your business up for success.
The 11 Best Online Reputation Management Companies of 2022
Not every business can justify having a full-time reputation manager. By using an online service, you’ll be able to get the specific assistance you need on-demand.
Start a conversation with the company who can help today.
Best Online Reputation Management Company Reviews
WebiMax – Best for Small Businesses That Need a Hands-On Solution
NetReputation is considered one of the leading reputation management companies in the industry, even being recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.
If your business needs negative content removed, inaccurate business listings fixed, and visibility of your assets improved, stop searching.
NetReputation offers a full range of services for online reputation management, including:
Social media management
Wikipedia page solutions
Internet privacy solutions for individuals
Beyond their expertise, NetReputation is most known for their professionalism and responsiveness. Users love the compassion, understanding, and quick responses from the NetReputation team.
After thoroughly interviewing business owners to understand their needs, NetReputation implements a five-step process to manage anyone’s online reputation. It starts with reputation analysis, which means extensive research and identifying potential threats.
After research comes web property development, where NetReputation creates or adjusts assets your company owns, such as blogs, websites, social media profiles, business directory listings, and YouTube channels.
Then comes the content creation step. NetReputation conceptualizes, creates, and posts content on owned assets through their online platform and creates a publishing schedule.
The final step is content promotion through email lists and blogs, organic feedback, and paid ads.
InternetReputation.com takes a holistic approach to helping companies and individuals manage their online reputations. They craft personalized strategies for every client and specialize in overall reputation management, branding, and privacy monitoring.
What sets InternetReputation.com apart from competitors is its focus on individuals. InternetReputation.com is a women-owned boutique firm based in the US. They take a personal approach to every situation and create custom strategies for everyone they work with. Why? Because reputation management isn’t a one-size-fits-all proposition.
Besides customized solutions for every client, InternetReputation.com is also ideal for healthcare professionals looking to keep their sensitive information confidential while still garnering HIPAA-compliant feedback and reviews on industry-leading review sites like HealthGrades and Google.
The company has helped many small medical practices get more and better reviews faster with automated messages right after a visit.
They offer a free consultation with new clients to determine specific reputation management goals. Then, a personalized strategy is developed to help you manage your online reputation, suppress negative information, manage your reviews, or run autosuggest campaigns. Every client has a dedicated account manager to help them throughout the process and provide weekly progress reports.
Reputation Defense Network (RDN) sets itself apart from most other services by not receiving payment until after the work is done. There is no upfront cost and if the false content isn’t removed permanently, you don’t pay at all.
Focusing almost exclusively on content removal, RDN combines a technical and strategic approach with a legal one and has been successful for over 10 years. The company doesn’t only work in-house, they rely on industry experts and external attorneys to keep their strategies fresh and maintain access to even more knowledge.
The pay-only-for-results guarantee is a strong pull for new clients, and RDN says they often turn down potential clients if they don’t feel they can get the results the prospect desires.
This guarantee is fueled by the company’s value of transparency with their clients, which includes personalized strategies, measurable and guaranteed results, and innovative solutions. RDN says most negative, false, or defaming content can be removed in 2-14 days, some might take up to 90 days.
RDN does not offer a full suite of reputation management tools like SEO, marketing, gaining reviews, and more. Instead, it is laser-focused on tactical content removal and search control to let clients govern how they are perceived online.
RDN remove false content like:
Photos and videos
Social media posts
If you need to have negative content deleted to protect your brand or even get defamers and cyberattackers identified, Reputation Defense Network is a great choice.
Podium isn’t your typical reputation management company.
Instead of offering “typical” ORM offerings (e.g. trying to bury negative reviews or improving your rankings on search engines), they take a more proactive approach and use automated messaging to generate reviews for you.
For example, if a customer just purchased an item or service from you, Podium will send them a text message asking for a review. Your customer can click on a link in the text that sends them to Google, Facebook, TripAdvisor or whatever site your industry relies on. Once there, they can leave a glowing review for you.
It’s an automated way to garner reviews—and one that is actually incredibly effective. There are case studies and testimonials from Podium explaining how businesses went from 3,000 reviews to over 50,000 online reviews after using automated messaging.
With Podium, you’ll also get reviews and customer recommendations across all platforms. Whether it’s Google, Facebook, or third-party niche platforms, your businesses will be highly visible and will attract more reviews.
You can also use Podium to gather feedback from your customers. Gain insight into what your customers like and what could use improvement.
Of course, this is a pretty specific service. If you need more comprehensive rebranding or brand-building measures—or if you just want a more typical kind of reputation management—we recommend choosing a different platform.
But if you want to gain as many reviews as you can across the platforms that mean the most to your business, we would definitely recommend adding Podium as part of your overall strategy.
SEO Image offers—you guessed it—SEO marketing and reputation services. If you want to proactively improve your standing in the eyes of Google, they can help you out.
The firm prides itself on using ethical strategies to boost your standing on social media, search, and review sites.
SEO Image has the know-how to help your company and its needs, whether the most pressing issue is promoting positive news, rebranding your business, quelling negative connotations with your brand, gaining useful insights from reviews that are currently out there, or anything else involving your reputation.
Where they really shine is in their specific solutions for legal and medical practices. These are two industries for which SEO Image’s employees are very experienced at creating content and improving images.
They offer doctors and lawyers customized solutions for improving their online reputation. After all, no one wants to go to a lawyer with a ton of one-star reviews on Google for their legal help. And no one, especially, wants to go to a doctor with a bunch of bad reviews for their medical care.
Outside of reputation management, they also offer a suite of digital marketing solutions such as social media management and content marketing.
So, if you’d like to combine your digital marketing strategy with your brand-building strategy (and you should, because they’re pretty much one and the same), you can do so with SEO Image.
Overall, there’s a lot that SEO Image can offer you. They’ll apply their vast search engine knowledge to create a targeted, customized, and effective reputation management strategy for you. And you’ll know that you have their complete attention and effort every step of the way.
Birdeye offers a similar service to Podium—and they’re not exactly a typical ORM, either. Instead, Birdeye helps you generate reviews of all stripes through automated systems like customized pop-ups, messages, and emails.
But, they set themselves apart from Podium with their Facebook and Google integrations.
They allow you to automatically send messages to customers on Facebook Messenger to ask for reviews. They also have a great direct integration with Google’s private API. This encourages customers to review your business directly on Google.
You’ll also be notified each time you get a new review. This helps you to swiftly follow-up with customers during a time when their engagement is at its highest.
On top of this, Birdeye offers a great personalized workflow that gives you a very solid way of visualizing and making changes to how a review is generated too.
Like Podium, they also have a survey tool that allows you to gather customer insights and feedback to improve your business.
Birdeye also offers a deep well of review management solutions such as:
Reputation.com handles all aspects of online reputation management. They do this with powerful software that monitors thousands of different websites where your brand is mentioned.
They also leverage a unique algorithm for calculating your company’s reputation and giving you a score. The index is measured on a scale from 100-1,000, calculated using nine unique factors.
Your score will also show benchmarks relative to your industry and competitors. Benchmarking your business against the industry and your competitors can be extraordinarily helpful. This will help you know exactly where you are in relation to your competitors, and can better inform your marketing strategy and how to position your brand.
Reputation.com works with businesses across 77 different industries. Some of their most popular industry solutions include online reputation management for automotive, healthcare, retail, property management, hospitality, financial services, and senior living.
Some of their top online reputation services include:
Managed services for Google
They also have a great mobile app, that allows you to manage your reputation on the go. That’s not really something that we see a lot with ORMs.
Bottom line: This is a good way to know how your business and brand is performing in relation to your industry and competitors.
Go Fish is another full-service digital marketing company that offers a reputation management solution.
Go Fish’s brand reputation management solutions are divided into three main categories:
But where the company truly stands out is its Yelp review services. Go Fish can help remove any negative reviews on Yelp. To start, it examines the possibilities for poor reviews that violate Yelp’s guidelines. Then the company submits your case to Yelp on your behalf for removal.
Since Yelp only gives brands one chance to make an argument against negative reviews, you’ll definitely want the experts to handle this for you.
They also offer a very interesting Google and Bing auto-complete clean-up solution. This can be great if your business’s name is typically associated with some embarrassing keywords in search engines’ autocomplete features. They’ll help get rid of those using their three-factor targeted solution.
The team over at Go Fish will come up with a custom plan and solution based on the needs of your organization. They’ll handle things like search engine improvement, Yelp and online review management, and public affairs.
Go Fish allows you to track search results on a daily basis. You’ll also be able to see reviews in real-time and view all of your data on an intuitive dashboard.
Overall, Go Fish is a solid choice for any business that relies primarily on Yelp for business and would like help getting rid of bad reviews.
Netmark.com – Best for Hands-Off, Fast Responses to Reputation Hits
How to Find the Best Online Reputation Management Company For Your Business
With so many different online reputation management companies to consider, you might be feeling a bit overwhelmed.
Not all of these will be ideal for your business. The following methodology will help you narrow your focus to just one or two top options, based on your precise needs.
Ethical Practices and Methods
When it comes to increasing your brand’s reputation and presence online, there are two ways to do it—the ethical way and…the less ethical way.
Ethical methods are techniques to increase a brand’s reputation through actions like social media monitoring, positive review management, and SEO content creation. Generally, these are proactive ways of responding to customers directly and putting more information out there which accentuates your company’s positive attributes.
Of course, we’ve only selected online reputation management services which follow these ethical methods.
But you need to know how to recognize the bad actors out there. Those are the players that ultimately do more harm than good by being aggressive and shady when describing how they’ll improve your reputation.
Unethical techniques include things like trying to “trick” search engine results with keyword stuffing and link farming. They might even say they’ll threaten or coerce negative reviewers to take down their reviews.
It’s a weird twist, but the online reputation management company’s reputation matters a lot, too. You don’t want to go with one that resorts to sleazy methods to “improve” your reputation.
To make sure their methods are above board, ask specifically about their tactics and see how transparent they are with a response. Which brings us to our next consideration.
Make sure you know exactly what you’re getting with your ORM company.
Are their methods and techniques clear and obvious to you? Do they leave you with more questions than answers after looking at their offerings or having a consultation?
If a service is cagey about how exactly they’ll work to improve your online reputation, that’s a red flag.
Improving a company’s online reputation isn’t mysterious or magical hocus pocus. It takes real work doing measurable and demonstrable things. And a reputable ORM should be able to explain these things clearly and concisely.
If your reputation management service can’t explain the “what” and “how” of their work for you, you’re better off finding someone who can.
All of the services we’ve chosen in this list offer clear information on how they’ll work with you to attain your reputation goals. WebiMax and SEO Image, in particular, will go the extra mile to show just how much they can do for you.
Every company has its own unique strategy to improve your company’s online reputation. The type of business you have and your current reputation will dictate the best option for you.
A startup company with no online presence will not need the same online reputation management strategy as a well-established brand that just received some negative publicity. The same goes for your specific industry and services (more on that later).
For example, Go Fish Digital is great for Yelp reviews. This is perfect for businesses like restaurants and auto services that rely on Yelp as their primary reputation driver.
Podium leverages omnichannel customer messaging on social channels like Facebook to help create positive reviews. That’s great for service-based industries and others that have existing and potential customers contact them on a wide array of platforms.
SEO Image focuses on—you guessed it—search engine optimization and ranking well on Google. If that’s your primary means of customer acquisition, you’ll probably love working with them.
Look for an online reputation management company that has experience working with similar brands to your own. Some companies specialize in B2B or enterprise-level organizations, while others are best for small businesses.
There are online reputation services made for specific industries that lean heavily on customer reviews, like retail, healthcare, hospitality, and automotive brands. Find a reputation manager that offers a solution for your business type because they know that industry well.
For example, Reputation.com works across 77 different industries—but they specialize in automotive, healthcare, retail, property management, hospitality, financial services, and senior living. If your business falls in any of those categories, I can’t recommend Reputation.com enough.
WebiMax will give you a free reputation analysis before you even sign up for their service. That report will explain exactly the timeline they’ll work with you on, data on your negative and positive content online, and a customized quote.
If you’re a small town business, SubmitEdgeSEO is great for local SEO services. They’ll help your rank well for searches within your area.
The Top Online Reputation Management Services in Summary
Whether you’re a startup building a reputation from scratch or an existing company repairing a damaged brand image, online reputation management services have you covered.
I highly recommend WebiMax, especially for small businesses that need hands-on help. But there are plenty of other great options on my top list to consider for managing negative reviews, re-branding your business, or repairing your personal brand image online.