Lastly, advertisers now have the opportunity to extend their App campaign reach to more users. Advertisers using Google Ads and Display & Video 360 will have the opportunity to participate in real-time bidding integrations with third-party monetization platforms AppLovin (MAX), DT FairBid and Helium by Chartboost.
Also, developers who use third-party platforms will now have easy access to competitive real-time bids from advertisers using Google Ads and Display & Video 360. The program is currently in closed beta and these buying tools will be available as a bidder for approved publishers on these third-party real-time bidding monetization platforms at this time.
Watch the full Ads keynote to hear more about how these solutions can help you drive revenue and profitability for your games business.