Today at the National Automobile Dealers Association (NADA) Show we announced vehicle ads, a new ad format on Search that shows nearby cars for sale. Currently available in the U.S. and coming to more countries soon, vehicle ads can help you easily reach customers looking for a new ride.
For example, if someone searches for a 2019 SUV, they’ll see several vehicle options they can either purchase nearby or get delivered — along with pictures and inventory information like location, make, model, price and mileage. Once they select a car, the ad will direct them to the vehicle description page on your website where they can fill out a lead form or get your dealership’s contact information. You can then select which actions you’d like to measure, like leads and store visits, and assign a value to them.