Constantly Looking for The Next Disruption: How One Man’s Journey Through Life (Rami Beracha) Resulted in New Business Growth


Constantly Looking for The Next Disruption: How One Man’s Journey Through Life (Rami Beracha) Resulted in New Business Growth

Constantly Looking for The Next Disruption: How One Man’s Journey Through Life (Rami Beracha) Resulted in New Business Growth

The Birth of Resilience

Most kids at 18 are considering where to go next in life. For some, it is education, and others begin to consider finding a partner to settle down with and build a family. For Rami Beracha, an international entrepreneur, it was the opportunity to join the IDF. There he was trained as a paratrooper during the Lebanon War and eventually received an officer’s commission. In 1983, Beracha was part of a rescue team to offer aid to wounded soldiers in an active landmine field. While on duty, he had the misfortune to step on a landmine, losing his right hand and left leg.

This critical moment in time sent Beracha into a deep depression during his stay at a military hospital. Rehabilitation became a challenge as his mind spiraled downward, trying to grasp a new identity. It was then that something triggered a response deep inside, and a new passion was suddenly born. Even in the face of losing a promising military career, Beracha decided he would not give up. He began to push harder to heal faster. When he did get out of the hospital, he joined sports, often enjoying cycling and snowboarding. He even had the opportunity to climb Mount Kilimanjaro.

Resilience Evolves into Motivating Drive

Beracha’s best advice has always been that people pursuing a dream should take the time to ensure it is correct for them before making drastic moves. There should be a unique balance of passion and personal self-belief that leads to success. Otherwise, you will never move forward in your ventures. The same is true for the ability to change. Even if you are afraid, change is easier early on than losing time and money on something you have no passion for or enjoyment.

That philosophy has proven to be true in Beracha’s life. After the military, he received a law degree and began work for a Wall Street legal firm. While the opportunities were plentiful, the lifestyle and outlook were not what Beracha wanted. He then decided to uproot from New York City and hop across the pond to France, where he completed an MBA.

That one decision led to a career at Pitango, Israel’s largest venture capital fund, and fertile ground for Beracha’s new education. It only took a few short years for Beracha to be named a managing partner, where he led the fund in investing with over 200 new high-tech startups. A significant number of these Israeli-based companies eventually made exits to international brands like Marvel, Microsoft, Broadcom, and Apple.

His career development never stopped Beracha’s love of outdoor sports. In 2008 he traveled to Panama to pursue his love of kite surfing. Eventually, he developed a method to use adapted prosthetics so he could surf the waves with the same ease as a professional.

“At first, I was very angry after getting injured,” admits Beracha. “But over time, my anger calmed down and was replaced with acceptance. What encouraged me was the knowledge that no matter what I choose to do in life, because of my disability, it will be harder for me than others, but it will also be more challenging and more interesting. For anyone learning to kitesurf, the moment you manage to stand on the surfboard for the first time is an exciting moment. And when you have no leg and no hand, it’s an even more special moment.”

Pretty soon, the itch to innovate hit again, and Beracha founded Sosa in 2014. This international firm is dedicated to connecting New York and Tel Aviv by supporting Israeli tech companies with American investors.

Connecting with Covid 19 and Constantly Looking for The Next Disruption

While this impressive background paints a beautiful picture, what does it have to do with Covid 19? Beracha has developed a unique skill that many in today’s world could use in response to the global pandemic. Although the previous years and months have been significantly hard on some industries, the opportunities for growth and development are practically endless.

This was evident to Beracha when he took his “never quit” spirit and created two new promising business ventures during one of the most challenging global economies the world had ever seen. This is a testament to the many life lessons Beracha was forced to face and a piece of advice many of us should follow. Every new crisis is a chance for a new beginning. Covid is just one more speed bump in a history of challenges that should inspire entrepreneurs to adapt.

That is why, after years of promoting the Israeli high-tech industry, Beracha, with two young partners, formed a new VC investment fund based in the West End of London called Eden Block. This fund and its partners will seek to back companies innovating in the Blockchain and cryptocurrency fields, pushing the world forward into the digital age.

“I see a great opportunity in the field of Web 3.0. The current young generation identified it before I did, so I decided to join forces with two experienced and seasoned representatives of this generation and formed Eden Block with them.”

The future does not have to look grim. Instead, we can choose to change and develop new solutions to problems that are only passing in the grand scheme of time. Beracha is evidence of this human capability and promises to continue his pursuits with many more endeavors still to come.





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