Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having a customized URL.
What is a Facebook vanity URL?
A vanity URL is a customized URL that you can create on your Facebook Page to make your Page easier to find and remember. This replaces the default URL you get which is usually a random series of numbers.
Choosing a username is totally optional, but it adds an extra level of professionalism and gives you a shorter, more memorable web address for your business page.
How to Create Your Facebook Vanity URL
1. Visit Facebook.com and head to your business page. Once on the page, click on Create Page.
2. Write your username and check that it’s available.
3. Once you see the green check mark, click on Create username to finalize it.
How to Change Your Facebook Vanity URL
1. Visit Facebook.com and head to your business page. Once on the page, click on Edit Page.
2. Select Page Header.
3. Click on your username.
4. Write your new username and see if it’s available. Once the green check mark appears, click on Create Username.
Facebook Vanity URL Tips
As you’re deciding on your username, consider the following requirements from Facebook:
Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.).
You can only have one username per page.
Your page must have at least 25 fans to establish a vanity URL. This is to prevent name squatting.
Usernames are not transferrable or editable (so think carefully about your username choice!).
Some generic words (such as “flowers” or “pizza”) are not available.
A vanity URL is a small step you can take in personalizing your Facebook Page to ensure it’s easy to find. If you already have a URL in mind, don’t hesitate– you’ll want to make sure you can secure your business name before someone else snags it.
Editor’s Note: This post was originally published in Dec. 2012 and has been updated for comprehensiveness.