13 Tools That Experts Use to Simplify Their Digital Marketing Campaigns
It’s the 21st century and everything has gone digital!
We order our food online, we do our banking online, and even movies and shows have moved on from broadcasting to digital streaming.
That’s why it’s so important that companies use social media apps, where people spend a large part of their day, sharing their lives, ideas, and opinions.
If you aren’t sure how to market your business digitally, then we’ve got you covered. Today we’ll be looking at 13 digital marketing tools that experts use to simplify their digital marketing campaigns.
It all starts by dividing your digital marketing campaign into different categories.
Let’s start with the most important one.
Social media marketing tools
Social media applications are where people get to share their daily lives, thoughts, and opinions with the rest of the world.
There are plenty of them around, but the biggest are Facebook, Instagram, and Twitter.
For any company looking to get in on digital marketing, social media apps are by far the most important.
Napoleoncat is an all-in-one social media management tool. If you’re looking for a custom-priced media management tool, then Napoleoncat has got you covered.
Why pay for 20 social media accounts and five user accounts, when you really only want 15 and three? Napoleoncat lets you choose your plan, the way you see fit.
Napoleoncat lets you take control of all your social media accounts, even TikTok! You can schedule posts, automate moderation, and print analytics in less than a minute. Their social inbox includes all the linked social media accounts and the messages that come through. It’s easy to navigate through them and reply if you wanted to.
If you’re looking for the most intuitive and customizable social media management tool plan, the Napoleoncat is for you.
Moosend is a user-friendly, simplistic email organizer that every up-and-coming business should utilize.
It’s pocket friendly but is a surprisingly well-thought-out and optimized software solution.
Running campaigns is as easy as a few clicks away, with simple automation. There are no difficult to write scripts or commands, instead, it’s simple click-and-drag automation that anyone can learn to do in 5 minutes.
The analytics are presented in a way that is easy to read and understand, and it’s all built into the software.
SendGrid is perfect for beginners and professionals alike. It comes jam-packed with email marketing services that come in handy in all situations.
There are plenty of different ways to set up email campaigns, including a handy drag-and-drop system for automating emails. If you prefer the old-school way, there is an option to code your email automation as well.
SendGrid has a free option for small businesses, to help you grow your business. As your business grows, there is an intuitive payment scaling plan.
SEO marketing tools
Keeping your website search engine optimized is important. According to Forbes, up to 71% of search traffic previously did not click on the 2nd Google page. That number has grown over recent years with up to 92% of traffic not going past the 1st page.
SurferSEO is one of the best SEO marketing tools out there.
SurferSEO can generate all the analytics you need for your article, including the correct keywords, semantically related words, the correct number of characters, as well as the right number of words for your article. It also scores your content in an easy-to-understand way.
It’s able to create paragraphs that rate high on SEO metrics using specialized AI that is only on SurferSEO.
If you want your content to get on Google’s first page, then SurferSEO is the tool to use to get you there.
Clearscope is the best SEO tool if you want to optimize current content.
It is mostly used for content writing, similar to SurferSEO. There is a great content editor built-in to the software, as well as a keyword recommender. It will also rate the readability of your text, which is similar to applications like Grammarly, which will rate your content according to its readability, mood, and grammar.
If you’re looking to spruce up your existing content, look no further than Clearscope.
Conversion optimization tools
Optimizing your website is extremely important. Your landing page has to be as optimized as possible. The smallest little differences, like the color of a subscribe button, can be the difference between someone signing up or taking the high road.
Hotjar does exactly what the name says. It offers real-time analysis of your webpage. The only difference is, that instead of offering up a bunch of graphs and information, it shows hot spots on the screen.
It also records the number of clicks. This information gives you a real-time view and idea of how people are interacting with your website.
It keeps videos of each of your visitors, which allows you to look back and study how they use your website, where people are hovering, clicking, and obviously, where they don’t.
Graphic creation tools
Having a good-looking website is important. First impressions are everything!
Social marketing and branding are all about creating your own identity. Something that people can identify with your brand. Thus, having the perfect logo, slogan, and aesthetic is important.
Here are some graphic tools you can add to your toolbox next time you need them.
Canva is easily one of the best creative tools a digital marketing team can use. It can create any type of graphic, from album covers and graphs to presentations, logos, and even Instagram posts.
The best part of Canva is the fact that the free version already offers such a variety, that any up-and-coming business can make use of it without running extra costs.
The templates are limited in the free version, but the templates you get from the paid version are stunning and make creating any sort of graphic design simpler and faster.
What digital marketing tools are you using?
If you have the right digital marketing tools at your disposal, nothing can stop you from running the best digital marketing campaigns possible for your business.
It’s especially important for up-and-coming businesses that don’t have a lot of brand recognition yet, to get the word out there, make a good first impression, and build an audience.
Using digital marketing tools like Canva will allow you to build a recognizable brand. Using Optimizely will help you build the perfect landing page for the perfect first impression. Using Hotjar you can optimize and analyze your website to help you see where your audience is spending most of their time.